The Splendid Quill

September7th

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Boom De Yadda!

Posted in: Reviews

In my humble opinion, this is one of the most effective ad spots I’ve ever seen. It does some amazing stuff for Discovery:

1) It utilizes some of the best footage of their best shows in a relevant manner that clearly communicates their line-up. And like, doesn’t that just read exactly what an exec would put in a project RFP?

2) It’s got that wonderful song we all used to sing as kids. But turned a bit, and made more sticky because of it. I catch myself wandering around the office humming it to myself and thinking about Adam setting Jamie’s sleeve on fire. Or Stephen Hawking. Or Zulu Warriors. The list goes on….I hope the guys at 72 And Sunny win a Clio for this piece of rad work.

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