The Splendid Quill

March11th

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2010 is here and with it a new series of tv adverts worth talking about. At least, I hope that’s the case. We’re off to a good start, since it’s now barely March and the first of the wheat has separated from the chaff. And that’s a good thing given that 2009 really sort of….fell flat….for me. The spot is one you’ve likely seen first airing on the Superbowl(a tradition I love to loathe) starring a shirtless stud pimping old spice. In case you’ve been living under a rock and not seen this, it’s better than it sounds. Trust me.

Now, I personally find the staccato narration a pleasing break from the norm. It’s different, but still colloquial enough to engage the audience in a meaningful way. I prefer the witty nature of the dialogue and find the tongue and cheek magic tricks perfectly balance the expense of the spot with the contrasting cheapness of the product…both in a monetary and armpit standpoint. If you’re a super dork like me, you’ll want to watch this interview with the AD from Wieden+Kennedy who put the piece together. A touch lengthy at 20 minutes, but worth it if you have the time.

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